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Short-form video content is one of the undoubted ways to gain people’s attention and spread brand awareness. This bite-sized video content helps keep your audience engaged throughout and deliver your message in a short period.

Due to this increasing popularity of video content over social media platforms, 89% of marketers now incorporate video content in their marketing strategy. Instagram and TikTok allow you to create short video content and offer great opportunities to gain/reach your audience.

However, most brands and influencers get confused when it comes to choosing a platform between Instagram and TikTok. Here, we will compare the two platforms as per their features and demographics to help you choose the best platform for video content.

TikTok Vs Instagram Reels

Before choosing between reels or TikTok, it is important to understand what is the difference between TikTok and Instagram Reels. Both applications have their own features, advantages, and disadvantages. TikTok, on the one hand, is more popular whereas Instagram, on the other hand, has more features to offer.

Here is a difference and similarities between TikTok and Instagram reels in brief:

Let’s discuss all the differences between Instagram Reels and TikTok in detail.

Length Of Video

The first and foremost thing to notice is the maximum video length on both platforms because you need to send your message in the same duration.

The maximum duration of video on TikTok is 10 minutes which was initially 15 seconds whereas Instagram reels allow you to post a video of a maximum length of 90 seconds which was originally 60 seconds.

Clearly, for those who wish to post long-form videos, TikTok is a better platform as you can post both short and long-form videos.

Also Read: how to join tiktok creator fund

Type of Content

Post content where your audience is! Therefore, you need to know what platform follows what style of content and then produce the same.

When it comes to Instagram, the platform is more about information and aesthetic lifestyle content. To engage and gain traction on your Reels, you will have to create videos in a very polished format with proper cover images. However, as a brand, Reels is only suitable if you are ready to invest your money and time in building the image of your brand.

Other than this, when it comes to TikTok, the platform is a place to produce more experimental and less conservative content. Rather than planning your content, you may choose to jump on trends to stay relevant on the platform.

Engagement

Social media is all about engaging with your audience and you need to choose a platform where there is maximum engagement with your audience.

As per the TikTok algorithm, For You surfaces content as per your interest rather than the accounts you follow. This, in turn, results in higher engagement rates, especially for the new users or brands on the platform.

However, this does not mean Instagram reels do not gain engagement. Although TikTok is a great platform for generating user-generated content, Instagram reels help you increase brand visibility because of higher impressions.

Analytics

Proper tools and metrics are required to check the performance of your videos. Both Instagram and TikTok focuses on adding latest functionalities to allow businesses and influencers gain valuable insights of their videos.

On Instagram, you will find a Instagram Reels dashboard where you can see key metrics including number of plays, like, saves, account reached, shares and comments. Apart from this, you can also gain insights into demographics of your audience including range, age, and location.

When it comes to TikTok, it also provides similar data to creators including likes, shares, comments, video views and follower growth.

Advertisements

Instagram ads are more popular than TikTok ads maybe because of the higher cost involved in TikTok advertisement. Although, bids on both platforms are almost the same, you need to allocate extra budget while advertising on TikTok.

Complexity can be the other reason why TikTok ads are not preferred especially by the newcomers. TikTok allows you to run different ads like Feed ads, topview, branded effects, brand takeover, and Branded hashtag challenge. All these ads have different purposes which can be confusing for a lot of people.

On the other hand, Instagram ads are very straightforward. Ads on Instagra, are displayed next to organic reels in stories, reels, feed, and explore page.

How To Use TikTok Videos On Instagram?

To use TikTok videos on Instagram, you will have to repurpose them with a third-party applications. Keep in mind that Instagram may not support videos with TikTok logo, therefore, it is a must to edit it properly before putting it on Instagram.

TikTok Or Instagram: The Verdict

Which platform should you use? Well, this completely depends on where your audience is. On one hand, where millennials are more comfortable with Instagram, GenZ is all gaga over TikTok. Generally, most brands and influencers use both TikTok and Instagram because there is no doubt that both platforms cater to a different audience. Hence, being present on both platform helps you reach wider audience.

Note that both these platforms can coexist and all you need is a unique concept that will engage audience on both platforms

TikTok is one of the most popular social media platforms where creators can showcase their creativity and make money. After realizing that Creators are the soul of TikTok, developers launched a program named TikTok Creator Fund to reward creators for their creativity on the platform.

Even after so many years since this program was launched, creators are still confused about how they can make the most of this program and if it is worth joining. If you are one of those creators who are looking for ways to monetize their content, here is a detailed explanation of what TikTok creator fund is and how you can make the most out of it.

What Is TikTok Creator Fund?

TikTok creator fund was officially created by TikTok to support creators for the content they produce on the platform. As per TikTok, this fund was created to reward creators for the time and creativity they put into creating videos on the application. Same You Can Do This In Tiktok 18

The TikTok creator fund was initially announced in 2020 along with different videos about how this fund will work and explaining what it is.

Facts You Need To Know About TikTok Creator Fund

To understand more about the TikTok Creator fund, we have summed up some facts about it that you must know.

• The fund was created in 2020 with an investment of approximately $200 million. However, now the platform’s goal is to increase this investment to more than $200 billion in the next three years.
• The compensation offered and the eligibility depends on the metrics of the creator. This includes engagement, views, and likes on their posts.
• The fund was set up to provide creators a source of income and help them make their career in TikTok only.
• One of the key eligibility criteria for the TikTok Creator fund is to produce original and authentic content. At the same time, it supports TikTok’s aim to inspire joy and creativity.

Also Read: Tips For Creating Viral Content For TikTok

Eligibility Criteria For TikTok Creator Fund

As a creator, you need to fulfill the criteria to start earning from your videos through the TikTok creator fund. Here is the checklist:

• You must be over 18 years of age.
• Your account must have 10,000+ followers.
• There must have been 100,000+ views on your videos in the past 30 days.
• It is mandatory to follow all the rules and regulations set by the TikTok community.
• You need to post original content regularly.

Other than this, you need to link your account to a digital payment method registered under your name to receive payments.

How To Join TikTok Creator Fund?

The process to join the TikTok creator fund is quite simple. Follow the instructions mentioned below to join the program without any errors:

• On the TikTok application, go to your profile.
• Click on the hamburger icon available on the right side of your screen.
• In this menu, click on the “creators tool’’ option.
• Now, choose the creator fund option. Verify that you are above 18 years old.
• Read the terms and conditions properly and agree to the same.

Now, all you have to do is wait for TikTok to review your application. Within 30 days, TikTok will revert you if they have accepted your application or not. In case your application gets rejected, you can apply again after 30 days.

Pros and Cons Of TikTok Creator Fund

So, by now you are aware of what is TikTok Creator fund and how you can enrol in it. If you are wondering whether to enrol in the TikTok Creator Fund or not, we have come up with the pros and cons of enrolling in the program.

Pros

• Simply, you get to pay for the content that you were creating for free.
• Joining the TikTok Creator Fund does not affect engagement and views on your videos.
• You can also opt out of the program when you don’t want to be a part of it.
• Unlike collaborations, you can produce the content that you want. There are no restrictions to your creativity.

Cons

• Some creators reported low payouts from the program.
• When it comes to payment, there is some inconsistency as there is no particular tool to calculate the payment that you will receive every month.

 How To Withdraw Money From TikTok Creator Fund?

We hope that you have qualified TikTok Creator Fund criteria. If you want to withdraw money from your TikTok account, here are all the steps you need to follow:

• On the TikTok application, go to the profile tab.
• In the profile tab, go to the creator tools option.
• Click on the TikTok Creator Fund option.
• On your dashboard, click on the three dots present in the right corner of the screen.

Note that you can withdraw a minimum of $10, 30 days past the month you have accrued the funds. You can withdraw it using your preferred method.

Conclusion

We would surely recommend you enroll in the TikTok Creator Fund if you qualify for it. It is a great way to earn money from videos that you are creating for free.

However, the amount you will get for creating videos is not ascertained and completely depends on the engagement and views you get on your videos.

One thing you need to note about the TikTok Creator Fund is that the program is discontinued in regions like the United Kingdom, Germany, The United States, and France.

“Why do some people on TikTok go viral in a few days while some take months to gain initial traction?”

Whether you are a would-be influencer or just exploring the platform for your brand, this is the first question that would have come to your mind.

The answer to this question is quite straightforward: Content makes the whole difference!

An influencer or a brand needs to identify the type of content that their audience will resonate with and create the same even if it requires experimenting.

Creating content for TikTok without a full-fledged plan is quite difficult but your hard work and the tips that you’ll learn further will help you reach your goal easily. These tips will help you create engaging content and earn organic followers to your profile.

8 Tips For Creating Viral Content For TikTok

Tip 1: Stick To Your Niche

Jumping on trends is another thing but realising what trend will suit your audience is mandatory. As a brand or influencer, you must stick to your niche. This helps you target a particular segment of the audience and establish yourself as the expert in that niche.

Posting unpredictable content without any specified topic/ niche will confuse the audience and TikTok’s algorithm. This, in turn, will gain negative attention to your account and lower your chances of going viral.

Tip 2: Plan The Content Properly

You need proper planning to produce quality content. Although you will see many spontaneous and trending content going viral on TikTok, the platform still rewards carefully curated and high-quality content.

Therefore, it is recommended to create a content calendar and decide what content will go and when. However, at the same time, you may have to focus on trending content to stay relevant on the platform. You can leave some dates blank for such spontaneous content.

Tip 3: Delivery of The Content At The Right Time And In the Right Amount

Be particular with the timings and amount of content you are publishing on the platform. Some brands or influencers may post three times a day whereas for some, posting one time is enough.

Also, you need to decide the time when you are going to post on the platform. You need to find the right time when most people view your video on TikTok.

Tip 4: Keep Track Of Trends

TikTok is driven by trends and most brands or influencers keep track of all the latest trends to ensure they remain relevant on the platform. However, if you are trying to leverage TikTok as a brand, you need to see if your audience can make sense of the trends you are trying to follow.

Tip 5: Use Trending Audio

As you know, TikTok was previously known as Musical.ly and was used as a platform where users used to sync their videos with music. This in turn gave TikTok the capacity to influence music trends on the platform.

You may also find different record labels sign an agreement with TikTok where they post music snippets on TikTok before even releasing the whole song. When audio becomes trendy on the platform, using the audio can give you a nudge to go viral.

You will find many options that allow you to choose an audio of your choice or simply you can explore the “for you” page to find trendy songs.

Tip 6: Collaborate With Influencers

Collaborating with well-known influencers with the same interest as your brand can help you increase your reach and product authenticity at the same time. When you collaborate with influencers, you can also reach out to their audience and their audience may start following you or be convinced to buy your product/service.

Moreover, as an influencer, you can collaborate with other influencers to go viral. Influencers in the same niche can also provide you with insights into current trends.

Also Read : 5 ways To Make Money On Tiktok

Tip 7: Repurpose Your Content On Other Social Media Platforms

Once you have created your content, you must ensure to reuse it wherever necessary. You can post these videos on your other social media accounts, go viral on those accounts, and even leverage those social media accounts to bring an audience to your TikTok.

Also, if you use long-form videos on your Facebook or YouTube account, you can segment those videos into smaller-format content and post them on your TikTok. This is what repurposing your content means.

At the same time, keep track of trending content in your niche and try to create something similar and see if that resonates with your audience.

Tip 8: Understand TikTok’s Algorithm

Although TikTok’s algorithm keeps on changing, one thing that remains the same is to ensure that the right content reaches the right audience. To ensure that the same, TikTok’s algorithm keeps track of your previous interactions, metadata, video details, timeline, and current trends.

Therefore, not only do you need to work on planning and creating the content but also on the technical parts of video development and posting.

Winding Up

You’ll find different theories on the internet when it comes to creating viral content on TikTok, however, there is no such evidence is there to back up such theories. Following the tips mentioned above will help you increase your chances of going viral on the platform. Well These Same Algo works For Tiktok 18

Be aware that TikTok’s algorithm keeps changing and what may seem relevant now may not seem relevant later. Therefore, it is important to keep updating your content as per your audience to ensure that you remain relevant.

“How to get verified on TikTok” is one of the most common questions for which most influencers and TikTok users seek answers. As a brand or an influencer, earning credibility on the platform is one of the prominent ways to succeed, and getting a bluetick on TikTok is the first step to it.

This blue tick on the profile is more than just a brag for many people. It opens a lot of opportunities for everyone both financially and for reach. However, getting verified on TikTok requires hard work and dedication.

If you are wondering about “how to get verified on TikTok”, we have some tips and tricks to help you get verified easily.

What Is TikTok Verification?

TikTok verification is an official process followed by TikTok to ensure the account is authentic. When an account is verified as on TikTok, a blue tick appears next to the username and implies that TikTok has verified that the account belongs to the same person it claims to be.

The main purpose of TikTok verification is to differentiate between genuine and fake profiles. However, this is not it. Verified accounts are often seen as prominent and significant figures in the TikTok community as well.

When it comes to influencers or brands, TikTok-verified accounts are used to build an audience’s trust and increase the overall legitimacy of the account. Please note that TikTok accounts are not automatically verified. You must complete a set of criteria and your profile will be reviewed. Upon review, your account is verified.

How To Get Verified On TikTok?

TikTok has launched a feature to request verification of the account. Follow the following steps to get verified on TikTok:

• On the TikTok application, go to the “profile” option present at the bottom of your screen. Now, a “menu” will appear.
• Click on the “settings and privacy” option.
• Now, tap on the manage account option and go to “verification”. For those who have a business account, they will have to click on the business verification. However, those having personal accounts will have to click on the personal and institutional verification.

Now that you have submitted the verification request, you will have to wait for TikTok’s team to review it. Please note that there is no specified time the team takes for verification. In certain cases, this can take even 30 days.

Tips To Get Verified On TikTok

Now that you know how you can get verified on TikTok, we have developed some tips and tricks that will make the process easier and faster for you.

Tip 1: Upload Engaging Videos In High-Quality

There is no wrong in saying that Content is the key no matter if it is for a website, YouTube video, or even a reel. For every influencer who wishes to get verified on TikTok, it is important to experiment and see what type of content resonates with their audience.

Also, you must plan your content prior and ensure you shoot and edit videos properly to maintain their quality. You can use different hooks to keep your audience engaged throughout the video.

Tip 2: Be Consistent

Consistency is the key! To get verified on TikTok, being consistent is important to imply that you are active on the platform. You must also plan your TikTok videos for a month or more so that you have something or the other to post on your profile.

The more you post content, the higher your chances to gain a larger audience. Having a large audience increases your chances of getting verified on Instagram as long as your followers are genuine.

Tip 3: Get Verified On Other Platforms

If you are a brand or an influencer, you may be present on other social media platforms as well including Instagram, Facebook, or YouTube. To increase your chances of getting verified on TikTok, getting verified on other social media platforms is a good option.

Once you get verified on these social media platforms, the overall authenticity of your profile increases, and TikTok swiftly approves your TikTok verification.

Tip 4: Collaborate With Influencers

As a brand, one way to get verified on TikTok is to collaborate with influencers. This helps your brand reach a wider audience and increases your brand awareness.

Moreover, collaboration with influencers already verified on TikTok will imply that your brand is genuine and people appreciate your brand. Find influencers who have the same niche interest as your product to be notified by their audience. Also, collaborating with influencers not only helps you increase your brand awareness but also generates some sales.

Also Read: How To Go Viral On Tiktok

Tip 5: Make Sure To Follow TikTok’s Guidelines

The last tip on our list is quite obvious but important: ensure you follow all the rules set by TikTok. Make sure to ensure that your videos follow TikTok’s guidelines and do not violate any rules. Also, avoid getting your videos deleted from the platform.

Conclusion

Getting verified on TikTok or Tiktok 18 and earning a blue tick is much more than just an accomplishment. It opens a lot of opportunities for influencers and brands as it helps them increase their reach and visibility on the platform.

For anyone who wants to get verified on TikTok, it is important to follow all the guidelines set by the platforms. Also, you should be consistent while posting and post only relevant content even if it means experimenting with different types of content.