“Why do some people on TikTok go viral in a few days while some take months to gain initial traction?”
Whether you are a would-be influencer or just exploring the platform for your brand, this is the first question that would have come to your mind.
The answer to this question is quite straightforward: Content makes the whole difference!
An influencer or a brand needs to identify the type of content that their audience will resonate with and create the same even if it requires experimenting.
Creating content for TikTok without a full-fledged plan is quite difficult but your hard work and the tips that you’ll learn further will help you reach your goal easily. These tips will help you create engaging content and earn organic followers to your profile.
8 Tips For Creating Viral Content For TikTok
Tip 1: Stick To Your Niche
Jumping on trends is another thing but realising what trend will suit your audience is mandatory. As a brand or influencer, you must stick to your niche. This helps you target a particular segment of the audience and establish yourself as the expert in that niche.
Posting unpredictable content without any specified topic/ niche will confuse the audience and TikTok’s algorithm. This, in turn, will gain negative attention to your account and lower your chances of going viral.
Tip 2: Plan The Content Properly
You need proper planning to produce quality content. Although you will see many spontaneous and trending content going viral on TikTok, the platform still rewards carefully curated and high-quality content.
Therefore, it is recommended to create a content calendar and decide what content will go and when. However, at the same time, you may have to focus on trending content to stay relevant on the platform. You can leave some dates blank for such spontaneous content.
Tip 3: Delivery of The Content At The Right Time And In the Right Amount
Be particular with the timings and amount of content you are publishing on the platform. Some brands or influencers may post three times a day whereas for some, posting one time is enough.
Also, you need to decide the time when you are going to post on the platform. You need to find the right time when most people view your video on TikTok.
Tip 4: Keep Track Of Trends
TikTok is driven by trends and most brands or influencers keep track of all the latest trends to ensure they remain relevant on the platform. However, if you are trying to leverage TikTok as a brand, you need to see if your audience can make sense of the trends you are trying to follow.
Tip 5: Use Trending Audio
As you know, TikTok was previously known as Musical.ly and was used as a platform where users used to sync their videos with music. This in turn gave TikTok the capacity to influence music trends on the platform.
You may also find different record labels sign an agreement with TikTok where they post music snippets on TikTok before even releasing the whole song. When audio becomes trendy on the platform, using the audio can give you a nudge to go viral.
You will find many options that allow you to choose an audio of your choice or simply you can explore the “for you” page to find trendy songs.
Tip 6: Collaborate With Influencers
Collaborating with well-known influencers with the same interest as your brand can help you increase your reach and product authenticity at the same time. When you collaborate with influencers, you can also reach out to their audience and their audience may start following you or be convinced to buy your product/service.
Moreover, as an influencer, you can collaborate with other influencers to go viral. Influencers in the same niche can also provide you with insights into current trends.
Also Read : 5 ways To Make Money On Tiktok
Tip 7: Repurpose Your Content On Other Social Media Platforms
Once you have created your content, you must ensure to reuse it wherever necessary. You can post these videos on your other social media accounts, go viral on those accounts, and even leverage those social media accounts to bring an audience to your TikTok.
Also, if you use long-form videos on your Facebook or YouTube account, you can segment those videos into smaller-format content and post them on your TikTok. This is what repurposing your content means.
At the same time, keep track of trending content in your niche and try to create something similar and see if that resonates with your audience.
Tip 8: Understand TikTok’s Algorithm
Although TikTok’s algorithm keeps on changing, one thing that remains the same is to ensure that the right content reaches the right audience. To ensure that the same, TikTok’s algorithm keeps track of your previous interactions, metadata, video details, timeline, and current trends.
Therefore, not only do you need to work on planning and creating the content but also on the technical parts of video development and posting.
Winding Up
You’ll find different theories on the internet when it comes to creating viral content on TikTok, however, there is no such evidence is there to back up such theories. Following the tips mentioned above will help you increase your chances of going viral on the platform. Well These Same Algo works For Tiktok 18
Be aware that TikTok’s algorithm keeps changing and what may seem relevant now may not seem relevant later. Therefore, it is important to keep updating your content as per your audience to ensure that you remain relevant.